Project overview
Waya Bank
Niche: Fintech
Timeline: 3 Weeks
Year: 2025
Service Type: Social Media Revamp
Project Intro
Waya Bank's Instagram presence required a strategic refresh to better reflect the brand's value and improve how it communicates with its audience. The existing page showed gaps in messaging clarity, content structure, and engagement strategy, limiting its ability to support awareness, interaction, and user conversion.
creative brief
Revamp Waya Bank's Instagram presence to improve profile optimisation, strengthen brand messaging, and create a more engaging user experience. The focus was on refining the profile structure, improving storytelling, and recommending strategic changes that support audience growth and engagement.
my approach
I audited Waya Bank's Instagram profile to identify gaps in its bio, highlights, content structure, and overall user experience. Based on the findings, I developed a revamp strategy that focused on improving discoverability, strengthening storytelling, and creating a more engaging and consistent brand presence.
delivered
Instagram Profile Audit Report
Bio Optimisation Recommendations
Highlight Structure Plan
Engagement Strategy
Social Media Revamp Roadmap
Waya Bank
TOOLS & Platforms USED:
90%
Canva
85%
Notion
80%
Metricool
75%
75%
view the complete project gallery
discovery call!
let’s begin with a discovery call
You're only a click away from elevating your social media presence. Book a discovery call and let's map out the next best step for your brand.
Let's work together
questions clients ask
Frequently asked questions
Do you offer one-off services?
How do we get started?
Do you work with international clients?
What social media platforms do you manage?
Project overview
Waya Bank
Niche: Fintech
Timeline: 3 Weeks
Year: 2025
Service Type: Social Media Revamp
Project Intro
Waya Bank's Instagram presence required a strategic refresh to better reflect the brand's value and improve how it communicates with its audience. The existing page showed gaps in messaging clarity, content structure, and engagement strategy, limiting its ability to support awareness, interaction, and user conversion.
creative brief
Revamp Waya Bank's Instagram presence to improve profile optimisation, strengthen brand messaging, and create a more engaging user experience. The focus was on refining the profile structure, improving storytelling, and recommending strategic changes that support audience growth and engagement.
my approach
I audited Waya Bank's Instagram profile to identify gaps in its bio, highlights, content structure, and overall user experience. Based on the findings, I developed a revamp strategy that focused on improving discoverability, strengthening storytelling, and creating a more engaging and consistent brand presence.
delivered
Instagram Profile Audit Report
Bio Optimisation Recommendations
Highlight Structure Plan
Engagement Strategy
Social Media Revamp Roadmap
Waya Bank
TOOLS & Platforms USED:
90%
Canva
85%
Notion
80%
Metricool
75%
75%
view the complete project gallery
discovery call!
let’s begin with a discovery call
You're only a click away from elevating your social media presence. Book a discovery call and let's map out the next best step for your brand.
Let's work together
questions clients ask
Frequently asked questions
Do you offer one-off services?
How do we get started?
Do you work with international clients?
What social media platforms do you manage?
Project overview
Waya Bank
Niche: Fintech
Timeline: 3 Weeks
Year: 2025
Service Type: Social Media Revamp
Project Intro
Waya Bank's Instagram presence required a strategic refresh to better reflect the brand's value and improve how it communicates with its audience. The existing page showed gaps in messaging clarity, content structure, and engagement strategy, limiting its ability to support awareness, interaction, and user conversion.
creative brief
Revamp Waya Bank's Instagram presence to improve profile optimisation, strengthen brand messaging, and create a more engaging user experience. The focus was on refining the profile structure, improving storytelling, and recommending strategic changes that support audience growth and engagement.
my approach
I audited Waya Bank's Instagram profile to identify gaps in its bio, highlights, content structure, and overall user experience. Based on the findings, I developed a revamp strategy that focused on improving discoverability, strengthening storytelling, and creating a more engaging and consistent brand presence.
delivered
Instagram Profile Audit Report
Bio Optimisation Recommendations
Highlight Structure Plan
Engagement Strategy
Social Media Revamp Roadmap
Waya Bank
TOOLS & Platforms USED:
90%
Canva
85%
Notion
80%
Metricool
75%
75%
view the complete project gallery
discovery call!
let’s begin with a discovery call
You're only a click away from elevating your social media presence. Book a discovery call and let's map out the next best step for your brand.
Let's work together
questions clients ask