Project overview
Luna Gold
Niche: Jewellery
Timeline: 4 Weeks
Year: 2026
Service Type: Brand Strategy
Project Intro
Luna Gold is a modern jewellery brand offering timeless pieces for women who value elegance in their everyday style. While the products reflected quality and craftsmanship, the brand lacked a clear identity and consistent messaging across its social media, making it difficult to attract and convert its ideal audience.
creative brief
Position Luna Gold as a trusted destination for affordable luxury jewellery by defining a clear brand identity, content direction, and messaging framework to strengthen brand recognition, improve audience engagement, and build a consistent presence across social media.
my approach
I conducted a brand and social media audit to identify gaps in positioning, messaging, and visual consistency. Using these insights, I developed a comprehensive brand strategy, established key content pillars, defined the brand voice, and created a content direction guide with creative concepts, caption frameworks, and recommendations for consistent storytelling across platforms.
delivered
Comprehensive brand and social media audit report.
Custom content strategy deck with 4 defined content pillars
Visual mood board with creative concepts and content ideas
Caption framework and brand voice guidelines
Luna Gold
TOOLS & Platforms USED:
Canva
90%
85%
80%
75%
view the complete project gallery
discovery call!
let’s begin with a discovery call
You're only a click away from elevating your social media presence. Book a discovery call and let's map out the next best step for your brand.
Let's work together
questions clients ask
Frequently asked questions
Do you offer one-off services?
How do we get started?
Do you work with international clients?
What social media platforms do you manage?
Project overview
Luna Gold
Niche: Jewellery
Timeline: 4 Weeks
Year: 2026
Service Type: Brand Strategy
Project Intro
Luna Gold is a modern jewellery brand offering timeless pieces for women who value elegance in their everyday style. While the products reflected quality and craftsmanship, the brand lacked a clear identity and consistent messaging across its social media, making it difficult to attract and convert its ideal audience.
creative brief
Position Luna Gold as a trusted destination for affordable luxury jewellery by defining a clear brand identity, content direction, and messaging framework to strengthen brand recognition, improve audience engagement, and build a consistent presence across social media.
my approach
I conducted a brand and social media audit to identify gaps in positioning, messaging, and visual consistency. Using these insights, I developed a comprehensive brand strategy, established key content pillars, defined the brand voice, and created a content direction guide with creative concepts, caption frameworks, and recommendations for consistent storytelling across platforms.
delivered
Comprehensive brand and social media audit report.
Custom content strategy deck with 4 defined content pillars
Visual mood board with creative concepts and content ideas
Caption framework and brand voice guidelines
Luna Gold
TOOLS & Platforms USED:
Canva
90%
85%
80%
75%
view the complete project gallery
discovery call!
let’s begin with a discovery call
You're only a click away from elevating your social media presence. Book a discovery call and let's map out the next best step for your brand.
Let's work together
questions clients ask
Frequently asked questions
Do you offer one-off services?
How do we get started?
Do you work with international clients?
What social media platforms do you manage?
Project overview
Luna Gold
Niche: Jewellery
Timeline: 4 Weeks
Year: 2026
Service Type: Brand Strategy
Project Intro
Luna Gold is a modern jewellery brand offering timeless pieces for women who value elegance in their everyday style. While the products reflected quality and craftsmanship, the brand lacked a clear identity and consistent messaging across its social media, making it difficult to attract and convert its ideal audience.
creative brief
Position Luna Gold as a trusted destination for affordable luxury jewellery by defining a clear brand identity, content direction, and messaging framework to strengthen brand recognition, improve audience engagement, and build a consistent presence across social media.
my approach
I conducted a brand and social media audit to identify gaps in positioning, messaging, and visual consistency. Using these insights, I developed a comprehensive brand strategy, established key content pillars, defined the brand voice, and created a content direction guide with creative concepts, caption frameworks, and recommendations for consistent storytelling across platforms.
delivered
Comprehensive brand and social media audit report.
Custom content strategy deck with 4 defined content pillars
Visual mood board with creative concepts and content ideas
Caption framework and brand voice guidelines
Luna Gold
TOOLS & Platforms USED:
Canva
90%
85%
80%
75%
view the complete project gallery
discovery call!
let’s begin with a discovery call
You're only a click away from elevating your social media presence. Book a discovery call and let's map out the next best step for your brand.
Let's work together
questions clients ask