Project overview
Glow by Sage
Niche: Beauty & Skincare
Timeline: 3 Weeks
Year: 2025
Service Type: Content Strategy
Project Intro
Glow by Sage is a skincare brand focused on women with sensitive skin. The objective of this project was to develop a content strategy that would help the brand establish a thriving digital presence, communicate its value with clarity, and build trust through educational and audience-centred content.
creative brief
Develop a content strategy for a skincare brand targeting women with sensitive skin. The focus was on defining the brand's messaging, identifying its target audience, and creating a content framework that builds trust, engagement, and supports long-term growth.
my approach
I started by understanding the brand's identity and the audience it wanted to reach before developing audience personas, messaging, and content pillars. Every recommendation was designed to help the brand communicate consistently and educate its audience.
delivered
Audience Research Report
Content Pillar Framework
Content Format Recommendations
Engagement Strategy
Content Optimization Plan
Glow by Sage
TOOLS & Platforms USED:
Canva
90%
90%
TikTok
85%
80%
75%
view the complete project gallery
discovery call!
let’s begin with a discovery call
You're only a click away from elevating your social media presence. Book a discovery call and let's map out the next best step for your brand.
Let's work together
questions clients ask
Frequently asked questions
Do you offer one-off services?
How do we get started?
Do you work with international clients?
What social media platforms do you manage?
Project overview
Glow by Sage
Niche: Beauty & Skincare
Timeline: 3 Weeks
Year: 2025
Service Type: Content Strategy
Project Intro
Glow by Sage is a skincare brand focused on women with sensitive skin. The objective of this project was to develop a content strategy that would help the brand establish a thriving digital presence, communicate its value with clarity, and build trust through educational and audience-centred content.
creative brief
Develop a content strategy for a skincare brand targeting women with sensitive skin. The focus was on defining the brand's messaging, identifying its target audience, and creating a content framework that builds trust, engagement, and supports long-term growth.
my approach
I started by understanding the brand's identity and the audience it wanted to reach before developing audience personas, messaging, and content pillars. Every recommendation was designed to help the brand communicate consistently and educate its audience.
delivered
Audience Research Report
Content Pillar Framework
Content Format Recommendations
Engagement Strategy
Content Optimization Plan
Glow by Sage
TOOLS & Platforms USED:
Canva
90%
90%
TikTok
85%
80%
75%
view the complete project gallery
discovery call!
let’s begin with a discovery call
You're only a click away from elevating your social media presence. Book a discovery call and let's map out the next best step for your brand.
Let's work together
questions clients ask
Frequently asked questions
Do you offer one-off services?
How do we get started?
Do you work with international clients?
What social media platforms do you manage?
Project overview
Glow by Sage
Niche: Beauty & Skincare
Timeline: 3 Weeks
Year: 2025
Service Type: Content Strategy
Project Intro
Glow by Sage is a skincare brand focused on women with sensitive skin. The objective of this project was to develop a content strategy that would help the brand establish a thriving digital presence, communicate its value with clarity, and build trust through educational and audience-centred content.
creative brief
Develop a content strategy for a skincare brand targeting women with sensitive skin. The focus was on defining the brand's messaging, identifying its target audience, and creating a content framework that builds trust, engagement, and supports long-term growth.
my approach
I started by understanding the brand's identity and the audience it wanted to reach before developing audience personas, messaging, and content pillars. Every recommendation was designed to help the brand communicate consistently and educate its audience.
delivered
Audience Research Report
Content Pillar Framework
Content Format Recommendations
Engagement Strategy
Content Optimization Plan
Glow by Sage
TOOLS & Platforms USED:
Canva
90%
90%
TikTok
85%
80%
75%
view the complete project gallery
discovery call!
let’s begin with a discovery call
You're only a click away from elevating your social media presence. Book a discovery call and let's map out the next best step for your brand.
Let's work together
questions clients ask